Tell stories brains can’t resist.

Using the Scribe S-T-O-R-Y Framework.

(That’s right: We use the word “STORY” as a model
for you to learn how to tell one … really well.)


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Free Guide

Free Guide

Get your mitts on this free guide that walks you through the Scribe S-T-O-R-Y Framework™️. You’ll get a dose of the neuroscience behind effective stories, how to think like a story scientist, and a proven way to tell stories brains can’t resist.

sneak preview

Here’s a super quick overview of what you’ll find in this guide. It will definitely help you figure out a strong story format if you follow along each step along the way, but if you’re the type who can use a LIVE HUMAN to show you how it’s done and consult you on your details, style and delivery get in touch for live training or coaching on the Scribe S-T-O-R-Y Framework. (And learn to tell stories brains love.)

S-T-O-R-Y at a glance

There are many great storytelling frameworks but none that I could find using STORY as a guide. So I created one, based on this breakdown.

  • Who’s your character and what matters to them? What’s in the way? In the guide, you’ll get a breakdown of things to consider. (Which we talk more about when we do this LIVE, obvs.)

  • Something comes to disrupt that character’s status quo and sends them on a new mission.

  • Turns out this mission is difficult! Oh no!

  • The character resolves to make a change, often with the help of new tools and friends.

  • This is the “moral” of the story, if you will. In a business story, it’s the clincher that shows your audience why they should buy. In a keynote talk, it’s usually the final message you want people to walk away thinking about or even a catalyst for behavior change.