YOUR BRAIN

RUNS ON STORIES.

I HELP YOU DESIGN BETTER ONES.

So you can navigate the chaos of modern work without losing your mind.

STORYSCIENCE® KEYNOTES | WORKSHOPS | ADVISORY

TRUSTED BY

NCR Atleos
APCO Worldwide
D&AD Shift with Google
Nike
Marvel
Microsoft
Prudential

BRAINS HATE UNCERTAINTY.

AND MODERN WORK IS FULL OF IT.

Vague goals. Shifting priorities. Existential threats (hello, AI?).

People are constantly told to make changes and deal with ambiguity. But when they don’t understand WHY—or what’s really expected of them—their brains can flip into Berserker Mode:

Spiraling.
Side-eyeing.
Clinging to old ways like a life raft.

SO WHAT’S THE ANTIDOTE?

StoryScience®: Applied Neuroscience + Narrative Strategy + Cognitive Play

It’s the brain-friendly way to find meaning in the mayhem—so teams stop spinning out and start moving forward with more clarity, confidence and grace. (Even on Mondays.)

Through keynotes, workshops and advisory, you’ll get tools for

  • Focus when goals are vague.

  • Alignment when the stakes are high.

  • Adaptation when the plan inevitably changes.

STORYSCIENCE IN THE WILD

Because every business (and brain) needs something a little different, every experience is custom-crafted. Here’s a quick look:

  • NIKE

    Challenge: A quietly brilliant team struggled to articulate the value of their work—and often got overlooked.

    Program: Narrative Confidence™️ (Immersive Workshop)

    Outcome: A clear and confident way to speak up and be seen; voted “Most Valuable Team of Nike Design”

  • PRUDENTIAL

    Challenge: Nimble competitors were threatening market share. But the business was stuck in old ways.

    Program: An enterprise-wide behavior change initiative (Keynote + Breakouts + Curriculum).

    Outcome: A shared playbook to get everyone aligned—and even enthusiastic—about making change.

    “Phenomenal, I’ve never seen leaders connect like this… Transformative for our business.” —CMO

  • NCR ATLEOS

    Challenge: Get product experts to shift from promoting specs to selling business outcomes for B2B buyers.

    Program: Strategic Storytelling (Keynote + Training + Video Series)

    Outcome: A repeatable way to express value, so teams could win attention in crowded rooms and busy markets.

🧠 Clearer thinking

〰️

🧠 Stronger communication

〰️

🧠 Sharper decisions

〰️

🧠 Team cohesion

〰️

🧠 Less berseker

〰️

🧠 Clearer thinking 〰️ 🧠 Stronger communication 〰️ 🧠 Sharper decisions 〰️ 🧠 Team cohesion 〰️ 🧠 Less berseker 〰️

choose your adventure.

Three ways to work with me: inspire ideas, build new skills or get a partner for the deeper work.

KEYNOTES

Talks that make people say “why didn’t anyone tell me this sooner?“

Fast, fun, brain-based sessions that spark insights, laughter and ideas that actually stick.

INQUIRE

Workshops

Hands-on StoryScience® labs that turn insights into instincts.

Practice, test, refine and walk away with tools you’ll use tomorrow—and for the long haul.

INQUIRE

ADVISORY

A story + brain partner for leaders who need clarity like, yesterday.

Make your vision feel like the undeniable future your whole team believes in and rallies around.

INQUIRE

See Jocelyn in action: “like a mix between a rock concert, stand-up and a TED talk.”

Hi, I’m jocelyn.

I help leaders and teams think clearly when certainty is low and the stakes are high.

After spending 15 years crafting brand voices and narrative strategies for giants like Microsoft, SunTrust and NCR, I finally realized: The biggest barrier to business growth isn’t the message—it’s the mind.

That’s why I created StoryScience® to help leaders clear the mental chaos, communicate with confidence and adapt without burning out.

Today my work takes me from the creative studios of Nike to dissecting narrative warfare (as co-founder of MAD Warfare with a cognitive neuroscientist).

But the goal is always the same: To stop your team from fighting their own biology, and start using it to win.

(Want more of my story? Check my About. Featuring cute baby cheeks and active volcanoes.)

  • THE SCIENCE (Brains + Behavior)

    • Behavior Change: Brain-Based Coach (NeuroLeadership Institute); behavior design training with BJ Fogg (Tiny Habits) and Irrational Labs

    • Human Motivation: Certified Self-Actualization Coach (Center for Human Potential, founded by psychologist Scott Barry Kaufman); training in Narrative Economics and the Science of Well-Being

    • Cognitive Security: Co-founder of MAD Warfare, working with a neuroscientist to dissect how narratives shape–and manipulate–human minds.

    THE STORY (Stage + Craft)

    • Entertainment: Recruited to write a series for CBS; produced comedy shows featuring talent from Colbert, Conan, and Comedy Central.

    • Narrative Nonfiction: MFA in Creative Nonfiction (Yes, I am qualified to have strong opinions.); contributor to People Science magazine

    • Big Stages: Co-branded projects with Simon Cowell, oversaw a Super Bowl commercial script; managed performers for audiences of 3,000+

  • “Jocelyn is an amazingly enthralling speaker. She gets you to think differently in the world of corporate America and challenge conventional thinking—to enable us to find and have fun at work while being more productive.”

    Richard Parkinson, Head of Brand, Prudential

  • “Jocelyn Brady has the most amazing combination of entertaining, educational, and operational content on how helpful neuroscience can be in our daily lives through her videos (folks looking for the potential Bill Nye for Neuroscience, there she is).”

    Sean Anthony Guillory, Ph.D, Cognitive Neuroscientist, Lead Scientist at Booz Allen Hamilton

  • “One of THE BEST workshops. I am so happy that I partnered with you to give my team this opportunity—bringing out their humor, honesty, creativity and great storytelling."

    Marija Zivanovic-Smith, CMO, IEX

  • “You gave us powerful tools to not only connect with our clients, but to build meaningful, lasting relationships. That's key in helping us build brand equity and drive business growth... even more than that, you inspire us to think more creatively and drive better results!”"

    Susan Somersille-Johnson, CMO, Prudential

  • "If you want your socks blown off completely, Jocelyn helps to keep your eyes on the horizon and to see the bigger idea... She is my first recommendation when anyone is looking to take their idea, life, and/or career into third gear.”

    Elise Ertel, Creative Studio Director, Nike

  • "Two words. HIRE JOCELYN. If you want clarity AND a super smart, funny, insightful partner to help you create breakthrough change—you want Jocelyn."

    Katie Krogstad Roed, VP Marketing, Hyer & Founder, Sugarbrooke Creative

  • "If you're looking for a speaker - I HIGHLY recommend Jocelyn! Jocelyn is a breath of fresh air, a woman of wise words, and a wealth of knowledge...I am so grateful to her for showing me the importance and power of the brain."

    Aditi Ramchandani, Speaker & Coach

  • “You work magic on brains, yo. You helped me become a healthier me: physically, emotionally, spiritually, creatively, financially aaaaaaaaand probably a lot of other ways too.”

    Daniel Treacy, Entrepreneur

  • "Jocelyn's workshop ... gave every person a renewed sense of energy and the license to think beyond the way our brain is trained to think—and to have fun at work. During these challenging times, this type of session is priceless.”

    Tracy Matthews, Creative Director, APCO Worldwide

  • “You’re out there in the jungle with a machete clearing the path for the rest of us. It’s inspiring as hell and we’re lucky to have you in our community. Anyone would be lucky to work with you.”

    Hillary Weiss, Creative Director & Positioning Coach

  • "Of the many, many creative talents I've worked with over the years, Jocelyn stands out. Why? Because she's not afraid to be herself in a world where so many mask who they truly are... One of the most gifted storytellers I've ever met."

    Laura Curtis, Employee Experience & Change Management Practitioner

  • “Even months after working with you I’m noticing how I’m able to take a beat—to reframe and shift my perspective on triggers that would have totally derailed me before.”

    Beth Knight, Brand and Creative Strategy Leader 

  • Deanna Salas, Author ;)

    "I’m incredibly grateful for the help you’ve given me. When I look back on how I was before our sessions I remember an indecisive and frustrated version of myself. I’m much more confident and in tune with my feelings and focused on doing what makes me happy. You not only helped me achieve my goal to finish the book but I truly feel like I am an author."

    Deanna Salas, Author ;)

  • “Jocelyn Brady should be invited to speak to all the creative departments everywhere.”

    Stuart Fink. Creative Director, FCB Health