YOUR BRAIN

RUNS ON STORIES.

I HELP YOU DESIGN BETTER ONES.

So you can navigate the chaos of modern work without losing your mind. Less faff. More fun ;)

STORYSCIENCE® KEYNOTES | WORKSHOPS | ADVISORY

TRUSTED BY

NCR Atleos
APCO Worldwide
D&AD Shift with Google
Nike
Marvel
Microsoft
Prudential

BRAINS HATE UNCERTAINTY.

AND MODERN WORK IS FULL OF IT.

Vague goals. Shifting priorities. Existential threats (hello, AI?).

People are constantly told to make changes and deal with ambiguity. But when they don’t understand WHY—or what’s really expected of them—their brains can flip into Berserker Mode:

Spiraling.
Side-eyeing.
Clinging to old ways like a life raft.

SO WHAT’S THE ANTIDOTE?

Clarity. Creativity. Cognitive flexibility. And using the brain’s love of STORY to find meaning in the mayhem.

Enter StoryScience®: Part neuroscience, part narrative strategy, part play. Designed for how brains work best.

Through interactive keynotes, workshops and advisory, you’ll get tools for

  • Focus—to filter out the noise and frustration.

  • Alignment—especially when stakes are high.

  • Adaptation—for when the plan inevitably changes.

STORYSCIENCE IN THE WILD

Because every business (and brain) needs something a little different, every experience is custom-crafted. Here’s a quick look:

  • NIKE

    Challenge: A quietly brilliant team struggled to articulate the value of their work—and often got overlooked.

    Program: Narrative Confidence™️ (Immersive Workshop)

    Outcome: A clear and confident way to speak up and be seen; voted “Most Valuable Team of Nike Design”

  • PRUDENTIAL

    Challenge: Nimble competitors were threatening market share. But the business was stuck in old ways.

    Program: An enterprise-wide behavior change initiative (Keynote + Breakouts + Curriculum).

    Outcome: A shared playbook to get everyone aligned—and even enthusiastic—about making change.

    “Phenomenal, I’ve never seen leaders connect like this… Transformative for our business.” —CMO

  • NCR ATLEOS

    Challenge: Get product experts to shift from promoting specs to selling business outcomes for B2B buyers.

    Program: Strategic Storytelling (Keynote + Training + Video Series)

    Outcome: A repeatable way to express value, so teams could win attention in crowded rooms and busy markets.

🧠 Clearer thinking

〰️

🧠 Stronger communication

〰️

🧠 Sharper decisions

〰️

🧠 Team cohesion

〰️

🧠 Less berseker

〰️

🧠 Clearer thinking 〰️ 🧠 Stronger communication 〰️ 🧠 Sharper decisions 〰️ 🧠 Team cohesion 〰️ 🧠 Less berseker 〰️

choose your adventure.

Three ways to work with me: inspire ideas, build new skills or get a partner for the deeper work.

KEYNOTES

Interactive experiences because talking AT you is boring.

Topics include Strategic Storytelling; Brain Play for Serious Change; The Genius of Absurdity

INQUIRE

Workshops

Hands-on StoryScience® labs that turn insights into instincts.

Practice, test, refine and walk away with tools you’ll use tomorrow—and for the long haul.

EXPLORE

ADVISORY

A story + brain partner for leaders who need clarity like, yesterday.

Make your vision feel like the undeniable future your whole team believes in and rallies around.

INQUIRE

BUT WHO ARE YOU, JOCELYN?

OH HEY GREAT QUESTION. In short: I’ve been a pro at navigating uncertainty since childhood, when a volcano ate my house. (LOL yes you read that right. Funnier in retrospect.)

Which gave me a knack for building from the ashes—like growing a narrative consultancy for Fortune 500s during the Great Recession. And pivoting to workshops on reframing and collaborating during Covid.

I thrive when the stakes are high. Which is why I love helping teams and leaders create and adapt to big changes.

From making insurance more human to dissecting cognitive warfare with a neuroscientist, I go where the hard problems are. Bringing clarity and levity to messy and scary challenges. So, bring it on.

(Want more of my story? Check my About.)

See Jocelyn in action: “like a mix between a rock concert, stand-up and a TED talk.”